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STAR WARS: THE LAST JEDI <span>and</span> Coca-Cola

Companies Involved:


Partnership:

STAR WARS: THE LAST JEDI and Coca-Cola

Description:

To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, $500 spending money. Coca-Cola Zero Sugar also launched limited edition collectible cups, which were available at participating theaters.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE LAST JEDI

TYPE

Theatrical

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

Coca-Cola

CATEGORY

Beverages

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Email
Micro site
Online
Signage
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Dec 12, 2017

Last Modified on:

Dec 12, 2017

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