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To celebrate the release of STAR WARS: THE LAST JEDI, Walt Disney Studios and Coca-Cola teamed up to give fans the chance to win a trip to the film’s premiere. One grand prize winner received hotel and airfare accommodations for a three-night stay, two tickets to the premiere, $500 spending money. Coca-Cola Zero Sugar also launched limited edition collectible cups, which were available at participating theaters.
Theatrical
November, 4th Quarter 2017
Coca-Cola
Beverages
Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
On Pack
Premiums/Giveaways
Email
Micro site
Online
Signage
Social Media
Adults
Female
Male
Dec 12, 2017
Dec 12, 2017
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