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Companies Involved:


Partnership:

STAR WARS: THE LAST JEDI and rag & bone

Description:

Walt Disney Studios and rag & bone teamed up for a capsule collection to coincide with the release of STAR WARS: THE LAST JEDI. The collaboration, which included apparel and accessories, re-imagined some of the brand’s favorite pieces while taking influence from some of the most memorable moments of past and present STAR WARS films. The collection was available online.

Additionally, rag & bone also offered fans the chance to win a three-night trip to San Francisco, CA for a private tour of LucasFilm. Participants could enter the “Ultimate Galactic Experience” sweepstakes online from November 6 – 26, 2017. One grand prize winner received hotel and airfare accommodations for two, passes to a VIP private tour of LucasFilm, two tickets to an advanced screening of the film and $2,500 spending money at rag & bone.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

STAR WARS: THE LAST JEDI

TYPE

Theatrical

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

rag & bone

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Premiums/Giveaways

MEDIA ELEMENTS

Email
Micro site
Online
Social Media
TV Spot

FRANCHISE

Star Wars

TARGET

Female
Male

Website and Social Media

Created On:

Dec 12, 2017

Last Modified on:

Aug 27, 2018

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