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Macy's <span>and</span> Build-A-Bear Workshop

Partnership:

Macy's and Build-A-Bear Workshop

Description:

Macy’s and Build-A-Bear Workshop partnered for a holiday promotion to bring the customizable bears to retail stores. Macy's opened licensed shop-in-shop locations where shoppers could customize their own Build-A-Bear inside Macy's stores. Build-A-Bear was also showcased in Macy's Santaland at certain stores and had a float in the Macy's Thanksgiving Day Parade. The Build-A-Bear shop-in-shops were launched in early November in five locations: Herald Square in New York, State Street in Chicago, Center City in Philadelphia, Union Square in San Francisco and South Coast Plaza in Costa Mesa.

PARTNERSHIP OPPORTUNITY

Macy's

TYPE

Beverages

TIMING

November, 4th Quarter 2017

COMPANY

PARTNER(S)

Build-A-Bear Workshop

CATEGORY

Toys

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential

MEDIA ELEMENTS

Blogs
Email
Micro site
Online
Signage
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jan 17, 2018

Last Modified on:

Feb 1, 2018

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