Macy’s and Build-A-Bear Workshop partnered for a holiday promotion to bring the customizable bears to retail stores. Macy's opened licensed shop-in-shop locations where shoppers could customize their own Build-A-Bear inside Macy's stores. Build-A-Bear was also showcased in Macy's Santaland at certain stores and had a float in the Macy's Thanksgiving Day Parade. The Build-A-Bear shop-in-shops were launched in early November in five locations: Herald Square in New York, State Street in Chicago, Center City in Philadelphia, Union Square in San Francisco and South Coast Plaza in Costa Mesa.
Jan 17, 2018
Feb 1, 2018