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A WRINKLE IN TIME <span>and</span> ALEX AND ANI

Companies Involved:


Partnership:

A WRINKLE IN TIME and ALEX AND ANI

Description:

Walt Disney Studios and ALEX AND ANI teamed up to celebrate the theatrical release of A WRINKLE IN TIME with a new, cosmically-inspired capsule collection. Beginning Friday March 2, 2018, fans could purchase the 19-piece collection, which included necklaces, bracelets and rings inscribed with iconic quotes and magical symbols form the cherished story of one young girl’s epic adventure.

To further celebrate the collaboration, ALEX AND ANI and Disney jointly produced a video capturing the interconnection of the film’s powerful messaging to the brand. Both the collection and the video are designed to connect the viewer to mysteries outside of time and space, with the challenge to become a warrior for love – armored with the power in each ALEX AND ANI piece.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

A WRINKLE IN TIME

TYPE

Theatrical

TIMING

March, 1st Quarter 2018

COMPANY

PARTNER(S)

ALEX AND ANI

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Micro site
Online
Social Media
TV Spot

TARGET

Adults
Family
Female
Kids (6-11)
Tweens

Website and Social Media

Created On:

Mar 9, 2018

Last Modified on:

Aug 24, 2018

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