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Hasbro Gaming’s portfolio of tabletop games partnered with Kellogg’s for an instant win promotion. Through March 31, 2018, consumers could purchase specially marked cereal packages to see if it contained a winning sticker. Ten thousand grand prize winners received a Hasbro Family Game Time Bundle that consisted of one of each of the following Hasbro games: Monopoly, The Game of Life, Clue, Pie Face Sky High and Simon Optix.
Hasbro Gaming
Sports
1st Quarter 2018
Kellogg's
CPG
Branded Content
Discount/Special Offer/Promo Code
Insert (FSI)
On Pack
Premiums/Giveaways
Micro site
Online
Signage
Social Media
Family
Female
Kids (6-11)
Male
Mar 29, 2018
Aug 24, 2018
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