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Hasbro Gaming <span>and</span> Kellogg's

Companies Involved:


Partnership:

Hasbro Gaming and Kellogg's

Description:

Hasbro Gaming’s portfolio of tabletop games partnered with Kellogg’s for an instant win promotion. Through March 31, 2018, consumers could purchase specially marked cereal packages to see if it contained a winning sticker. Ten thousand grand prize winners received a Hasbro Family Game Time Bundle that consisted of one of each of the following Hasbro games: Monopoly, The Game of Life, Clue, Pie Face Sky High and Simon Optix.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Hasbro Gaming

TYPE

Sports

TIMING

1st Quarter 2018

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
Discount/Special Offer/Promo Code
Insert (FSI)
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Micro site
Online
Signage
Social Media

TARGET

Family
Female
Kids (6-11)
Male

Created On:

Mar 29, 2018

Last Modified on:

Aug 24, 2018

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