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Walt Disney Studios and disposable consumer products brand Solo teamed up to celebrate the theatrical release of SOLO: A STAR WARS STORY. The partnership included a sweepstakes where one grand prize winner was awarded with a trip for four to Los Angeles for the premier of the film. Fans also had the opportunity to win a Solo Party Pack given away each week.
Fans were able to enter the sweepstakes, which ran from April 20 to June 30, 2018, by submitting an online entry form on the Solo website. The Solo Party Pack also included two tickets to see the film courtesy of Fandango.
Theatrical
2nd Quarter 2018
Solo Cup Company
Household
Branded Content
Contest/Sweepstakes
On Pack
Micro site
Mobile
Online
Social Media
Star Wars
Female
Male
May 7, 2018
Oct 8, 2018
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