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SOLO: A STAR WARS STORY <span>and</span> Solo Cup Company

Companies Involved:


Partnership:

SOLO: A STAR WARS STORY and Solo Cup Company

Description:

Walt Disney Studios and disposable consumer products brand Solo teamed up to celebrate the theatrical release of SOLO: A STAR WARS STORY. The partnership included a sweepstakes where one grand prize winner was awarded with a trip for four to Los Angeles for the premier of the film. Fans also had the opportunity to win a Solo Party Pack given away each week.

Fans were able to enter the sweepstakes, which ran from April 20 to June 30, 2018, by submitting an online entry form on the Solo website. The Solo Party Pack also included two tickets to see the film courtesy of Fandango.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

SOLO: A STAR WARS STORY

TYPE

Theatrical

TIMING

2nd Quarter 2018

COMPANY

PARTNER(S)

Solo Cup Company

CATEGORY

Household

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
On Pack

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media

FRANCHISE

Star Wars

TARGET

Female
Male

Website and Social Media

Created On:

May 7, 2018

Last Modified on:

Oct 8, 2018

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