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BROTHER BEAR <span>and</span> Quaker

Companies Involved:


Partnership:

BROTHER BEAR and Quaker

Description:

Disney and Quaker Oats joined forces to promote the theatrical release of BROTHER BEAR. With a purchase of Cap`N Crunch, consumers had the chance to win one of 5,000 Disney prizes. Five hundred first prize winners received a BROTHER BEAR Interactive CD-ROM game. Five hundred second prize wimmers received the Disney movie soundtrack CD. Five hundred third prize winners claimed the BROTHER BEAR Snap Pack with coloring pages, markers, and story books. For the fourth prize winners, 3,500 won BROTHER BEAR movie posters.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

BROTHER BEAR

TYPE

Theatrical

TIMING

October, 4th Quarter 2003

COMPANY

PARTNER(S)

Quaker

CATEGORY

CPG

Website and Social Media

Created On:

Dec 31, 1969

Last Modified on:

Feb 14, 2004

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