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Disney and Quaker Oats joined forces to promote the theatrical release of BROTHER BEAR. With a purchase of Cap`N Crunch, consumers had the chance to win one of 5,000 Disney prizes. Five hundred first prize winners received a BROTHER BEAR Interactive CD-ROM game. Five hundred second prize wimmers received the Disney movie soundtrack CD. Five hundred third prize winners claimed the BROTHER BEAR Snap Pack with coloring pages, markers, and story books. For the fourth prize winners, 3,500 won BROTHER BEAR movie posters.
BROTHER BEAR
Theatrical
October, 4th Quarter 2003
Quaker
CPG
Dec 31, 1969
Feb 14, 2004
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