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Walt Disney Studios and Nissan teamed up to celebrate the theatrical release of SOLO: A STAR WARS STORY. The partnership included the "Best in the Galaxy" sweepstakes where fans could virtually customize a Nissan Rogue, Altima or TITAN with design elements from the film. Upon completion, they were able to enter for their chance to win the grand prize, a custom STAR WARS-inspired Nissan (Rogue, Altima or TITAN) and a Nissan-exclusive collectible replica Range Trooper helmet, produced by Gentle Giant Ltd. Additional prize winners received the collectible replica helmet. The sweepstakes ran from Star Wars day, May 4 to June 3, 2018.
The partnership also featured a STAR WARS themed TV spot.
Theatrical
May, 2nd Quarter 2018
Nissan
Health & Beauty
Branded Content
Contest/Sweepstakes
Micro site
Mobile
Online
Social Media
TV Spot
Star Wars
Female
Male
May 29, 2018
Aug 27, 2018
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