.

Companies Involved:


Partnership:

SOLO: A STAR WARS STORY and Nissan

Description:

Walt Disney Studios and Nissan teamed up to celebrate the theatrical release of SOLO: A STAR WARS STORY. The partnership included the "Best in the Galaxy" sweepstakes where fans could virtually customize a Nissan Rogue, Altima or TITAN with design elements from the film. Upon completion, they were able to enter for their chance to win the grand prize, a custom STAR WARS-inspired Nissan (Rogue, Altima or TITAN) and a Nissan-exclusive collectible replica Range Trooper helmet, produced by Gentle Giant Ltd. Additional prize winners received the collectible replica helmet. The sweepstakes ran from Star Wars day, May 4 to June 3, 2018.

The partnership also featured a STAR WARS themed TV spot.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

SOLO: A STAR WARS STORY

TYPE

Theatrical

TIMING

May, 2nd Quarter 2018

COMPANY

PARTNER(S)

Nissan

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes

MEDIA ELEMENTS

Micro site
Mobile
Online
Social Media
TV Spot

FRANCHISE

Star Wars

TARGET

Female
Male

Website and Social Media

Created On:

May 29, 2018

Last Modified on:

Aug 27, 2018

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