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Walt Disney Studios partnered with McDonald's after a long hiatus to celebrate the theatrical release of INCREDIBLES 2. The partnership included movie-themed toys offered in different character-themed Happy Meal boxes that each promoted INCREDIBLES 2 content available through the McPlay app, in addition to traditional puzzles and mazes. The promotion ran throughout June 2018 and included a TV spot.
Theatrical
June, 2nd Quarter 2018
McDonald's
Dining
Branded Content
Collectible
Other
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways
Mobile
Online
Signage
TV Spot
Family
Female
Male
Teens
Jun 8, 2018
Aug 24, 2018
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