.

Companies Involved:


Partnership:

Incredibles 2 and McDonald's

Description:

Walt Disney Studios partnered with McDonald's after a long hiatus to celebrate the theatrical release of INCREDIBLES 2. The partnership included movie-themed toys offered in different character-themed Happy Meal boxes that each promoted INCREDIBLES 2 content available through the McPlay app, in addition to traditional puzzles and mazes. The promotion ran throughout June 2018 and included a TV spot.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Incredibles 2

TYPE

Theatrical

TIMING

June, 2nd Quarter 2018

COMPANY

PARTNER(S)

McDonald's

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
Collectible
Other
POP Display/End Cap/Shelf-Talker
Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online
Signage
TV Spot

TARGET

Family
Female
Male
Teens

Website and Social Media

Created On:

Jun 8, 2018

Last Modified on:

Aug 24, 2018

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