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Universal Pictures partnered with Kellogg's to promote the theatrical release of JURASSIC WORLD: FALLEN KINGDOM. The partnership consisted of Kellogg's selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies leading up to the release of the film on June 22, 2018. Each box had a screen inside that plays more than five minutes of content from the movie and is sold for $24.99.
Kellogg had other tie-ins with Universal Pictures for the film. Some products featured limited-time promotional packaging and some Kellogg's and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Snacks offered chances to win two tickets to "Jurassic World." Movie-themed popsicle molds in select cereal packages and licensed products were among other parts of the push.
JURASSIC WORLD: FALLEN KINGDOM
Theatrical
June, 2nd Quarter 2018
Kellogg's
CPG
Online
Signage
Jurassic Park
Family
Female
Male
Teens
Jun 19, 2018
Jun 28, 2018
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