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JURASSIC WORLD: FALLEN KINGDOM <span>and</span> Kellogg's

Partnership:

JURASSIC WORLD: FALLEN KINGDOM and Kellogg's

Description:

Universal Pictures partnered with Kellogg's to promote the theatrical release of JURASSIC WORLD: FALLEN KINGDOM. The partnership consisted of Kellogg's selling limited-edition boxes of Frosted Flakes cereal and Keebler Fudge Stripes cookies leading up to the release of the film on June 22, 2018. Each box had a screen inside that plays more than five minutes of content from the movie and is sold for $24.99.

Kellogg had other tie-ins with Universal Pictures for the film. Some products featured limited-time promotional packaging and some Kellogg's and Keebler products, including cereal, cookies, crackers, Eggo waffles, Pop-Tarts and even Jurassic World Fruit Snacks offered chances to win two tickets to "Jurassic World." Movie-themed popsicle molds in select cereal packages and licensed products were among other parts of the push.

PARTNERSHIP OPPORTUNITY

JURASSIC WORLD: FALLEN KINGDOM

TYPE

Theatrical

TIMING

June, 2nd Quarter 2018

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

MEDIA ELEMENTS

Online
Signage

FRANCHISE

Jurassic Park

TARGET

Family
Female
Male
Teens

Website and Social Media

Created On:

Jun 19, 2018

Last Modified on:

Jun 28, 2018

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