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Lionsgate Entertainment partnered with Aleve to promote the theatrical release of UNCLE DREW. The partnership consisted of Aleve incoporating characters from the move into their "Staying in the Game" campaign. This partnership was promoted in a TV spot featuring characters from the film.
Theatrical
June, 2nd Quarter 2018
Aleve
CPG
Other
Online
TV Spot
Female
Male
Jun 27, 2018
May 29, 2020
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