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Uncle Drew <span>and</span> Aleve

Companies Involved:


Partnership:

Uncle Drew and Aleve

Description:

Lionsgate Entertainment partnered with Aleve to promote the theatrical release of UNCLE DREW. The partnership consisted of Aleve incoporating characters from the move into their "Staying in the Game" campaign. This partnership was promoted in a TV spot featuring characters from the film.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Uncle Drew

TYPE

Theatrical

TIMING

June, 2nd Quarter 2018

COMPANY

PARTNER(S)

Aleve

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Other

MEDIA ELEMENTS

Online
TV Spot

TARGET

Female
Male

Website and Social Media

Created On:

Jun 27, 2018

Last Modified on:

May 29, 2020

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