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Companies Involved:


Partnership:

Uncle Drew and Ad Council

Description:

Lionsgate Entertainment partnered with the Ad Council to promote the theatrical release of UNCLE DREW. The promotion consisted of a "Retire Like a Champ" TV Spot in which footage from the film was used to responsible retirement planning and culminated with a link to AceYourRetirement.Org. The promotion was carried out in conjunction with AARP.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Uncle Drew

TYPE

Theatrical

TIMING

June, 2nd Quarter 2018

COMPANY

PARTNER(S)

Ad Council

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Other

MEDIA ELEMENTS

Online
Signage
TV Spot

TARGET

Female
Male

Website and Social Media

Created On:

Jun 27, 2018

Last Modified on:

May 29, 2020

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