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Marketing Partnerships Marketing Partnerships
FunkO’s Cereal <span>and</span> Funko

Partnership:

FunkO’s Cereal and Funko

Description:

Warner Bros Consumer Products partnered with Funko to promote FunkO’s Cereal. The promotion consisted of the debut of a new line of cereals, FunkO’s, with a retro flair and collectible toy inside. The inaugural cereal line featured more than 40 beloved characters from leading pop culture licenses. Each cereal had an exclusive U.S. retail partner, and the first cereals arrived in stores summer 2018 for a suggested retail price of $7.99. The character dolls featured included DC’s Super Heroes Batman and Batgirl, The Lord of the Rings, Huckleberry Hound, Beetlejuice, New Line Cinema’s 2017 hit-film IT and horror classics A Nightmare on Elm Street and Friday the 13th, along with other properties including Mega Man. The partnership ran from July through August, 2018.

PARTNERSHIP OPPORTUNITY

FunkO’s Cereal

TYPE

CPG

TIMING

July, 3rd Quarter 2018

COMPANY

PARTNER(S)

Funko

CATEGORY

Toys

MEDIA ELEMENTS

Online
Signage

TARGET

Family
Female
Male

Website and Social Media

Created On:

Jul 6, 2018

Last Modified on:

Jul 6, 2018

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