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Marketing Partnerships Marketing Partnerships
Doo Good <span>and</span> BoxLunch and Feeding America

Partnership:

Doo Good and BoxLunch and Feeding America

Description:

Warner Bros. Consumer Products teamed with BoxLunch and Feeding America for its DOO GOOD campaign. The campaign was designed to further national hunger awareness. Warner Bros. launched exclusive merchandise at the philanthropic pop-culture retailer to raise national hunger awareness. For every $10 of apparel, accessories, home goods, gifts and collectibles sold at BoxLunch, a meal was provided to a person in need through its partnership with the largest hunger-relief organization in the US, Feeding America. The promotion launched on July 14, 2018 with the release of exclusive merchandise, including an exclusive Scooby-Doo Funko Pop! that donated 10 additional meals for each one sold.

The brand also partnered with the US Postal Service for a commemorative “forever” stamp to highlight the initiative, to be unveiled at the Mall of America in Minneapolis, Minnesota on July 14. The mall hosted a “Doo Good Day” with activities, photo opportunities, DIY stations, giveaways and more.

PARTNERSHIP OPPORTUNITY

Doo Good

TYPE

Beverages

TIMING

July, 3rd Quarter 2018

COMPANY

PARTNER(S)

BoxLunch and Feeding America

CATEGORY

Non-Profit Organizations

MEDIA ELEMENTS

Online

TARGET

Family
Female
Male

Website and Social Media

Created On:

Jul 12, 2018

Last Modified on:

Oct 3, 2022

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