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Robin Hood <span>and</span> Robinhood

Companies Involved:


Partnership:

Robin Hood and Robinhood

Description:

Lionsgate Entertainment partnered with the Robinhood investment app to build anticipation for the theatrical release of ROBIN HOOD. The promotion took the form of a crypto scavenger hunt at the San Diego Comic-Con entitled "Crypto Power To The People. "

Attendees searched the event for coins redeemable for $50, $500, $1,000, or $5,000, which they could use to invest in cryptocurrencies like bitcoin or ethereum using Robinhood, the popular trading app with a modernized layout aimed at younger investors. The scavenger hunt took place over a three day period, July 19-21 2018.

Companies Involved:

Lionsgate

Lionsgate


PARTNERSHIP OPPORTUNITY

Robin Hood

TYPE

Theatrical

TIMING

July, 3rd Quarter 2018

COMPANY

PARTNER(S)

Robinhood

CATEGORY

App

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
Other

MEDIA ELEMENTS

Mobile
Online
Signage

TARGET

Adults
Female
Male
Teens

Website and Social Media

Created On:

Jul 19, 2018

Last Modified on:

May 29, 2020

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