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The JELL-O Wobz <span>and</span> Jell-O

Companies Involved:


Partnership:

The JELL-O Wobz and Jell-O

Description:

Dreamworks Television partnered with Jell-O to launch THE JELL-O WOBZ, a new animated series on YouTube and Amazon Prime Video. The series followed a group of Jell-O characters cast from basic kitchen objects as they explore the world. It is available on DreamWorksTV’s YouTube channel and through Prime Video for Amazon Prime members. The first episode launched August 2, 2018 and additional episodes were released every Monday for the next five weeks. The series was part of the gelatin brand’s new Jell-O Play initiative, which includes a line of gelatin-based toys that kids can design themselves.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

The JELL-O Wobz

TYPE

Television

TIMING

August, 3rd Quarter 2018

COMPANY

PARTNER(S)

Jell-O

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content

MEDIA ELEMENTS

Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 13, 2018

Last Modified on:

Oct 1, 2018

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