.

Companies Involved:


Partnership:

Spirit Riding Free and Color Me Mine

Description:

DreamWorks Television teamed with Color Me Mine for an awesome Kids Night Out celebrating SPIRIT RIDING FREE, streaming on Netflix. The promotion allowed customers to pick their own SPIRIT-themed pottery, enjoy snacks and watch episodes of the series at Color Me Mine. YouTube videos promoted the activity, featuring Halle and Rosa at Color Me Mine.

Companies Involved:

DreamWorks Television

DreamWorks Television


PARTNERSHIP OPPORTUNITY

Spirit Riding Free

TYPE

Television

TIMING

August, 3rd Quarter 2018

COMPANY

PARTNER(S)

Color Me Mine

CATEGORY

Retail

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
POP Display/End Cap/Shelf-Talker
Product Demonstrations/Sampling

MEDIA ELEMENTS

Online
Social Media

TARGET

Family
Female
Kids (6-11)
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 16, 2018

Last Modified on:

Oct 1, 2018

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