.

Companies Involved:


Partnership:

Kellogg's Cold Cereals and Carl's Jr.

Description:

The Kellogg Company teamed with Carl’s Jr. to offer Froot Loops Mini Donuts. The promotion, which was available at participating Carl’s Jr. locations, played on young adults’ tendency to consume their sweet cereals as snacks, sans milk. The selection of the colorful donuts, said to “exactly” replicate the taste of Froot Loops, were available for a limited time in a portable pack priced at $1.99.

This partnership was supported with a digital #NotMilk campaign, from the brands’ in-house agency, comprising 7- and 16-second videos that lightly parodied the famed “Got Milk” campaign. The restaurant brands also teamed with celebrities, including 90’s heartthrob Mario Lopez and Catherine Giudici, winner of the 17th season of “The Bachelor,” to use social to encourage fans to post photos of themselves with colorful mustaches, on Twitter and Instagram, using #NotMilk and #FrootLoopsMiniDonuts.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's Cold Cereals

TYPE

CPG

TIMING

August, 3rd Quarter 2018

COMPANY

PARTNER(S)

Carl's Jr.

CATEGORY

Dining

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Other

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Aug 31, 2018

Last Modified on:

Sep 26, 2018

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