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RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 <span>and</span> The Void

Companies Involved:


Partnership:

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 and The Void

Description:

Walt Disney Studios partnered with The Void to promote the theatrical release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2. The promotion consisted of a new hyper-reality experience themed to the upcoming Walt Disney Animation Studios film that arrived at The Void at Disney Springs and Downtown Disney. The Walt Disney Company and ILMxLAB joined with The Void to create this new virtual reality experience. “Ralph Breaks VR” put guests inside a new, original Disney adventure in the world of the internet and online gaming with Wreck-It Ralph and Vanellope.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2

TYPE

Theatrical

TIMING

November, 4th Quarter 2019

COMPANY

PARTNER(S)

The Void

CATEGORY

Tech

PROMOTIONAL ELEMENTS

Event/Activation/Experiential
In-Store/Retail

MEDIA ELEMENTS

Online
Signage

TARGET

Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Sep 18, 2018

Last Modified on:

Sep 18, 2018

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