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Partnership:

2001: A SPACE ODYSSEY and The Hundreds

Description:

Warner Bros. Consumer Products teamed up with streetwear clothing and accessories brand The Hundreds to celebrate the 50th anniversary of Stanley Kubrick's iconic film 2001: A SPACE ODYSSEY with a new capsule collection, The Hundreds x 2001: A SPACE ODYSSEY, that included a line of graphic tees, hoodies and headware. It also featured three skate decks that channeled visuals from the film's Stargate sequence, Dr. David Bowman on the Discovery One and HAL's "computer malfunction".

Key pieces included the Eyes pullover with colorful imagery and "It can only be attributable to human error" quote screen-printed across the left side of the hood. The Hundreds x 2001: A SPACE ODYSSEY capsule collection was available at The Hundreds L.A. flagship as well as online at TheHundreds.com.

PARTNERSHIP OPPORTUNITY

2001: A SPACE ODYSSEY

TYPE

Home Entertainment

TIMING

September, 3rd Quarter 2018

COMPANY

PARTNER(S)

The Hundreds

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product
POP Display/End Cap/Shelf-Talker

MEDIA ELEMENTS

Blogs
Mobile
Online
Social Media

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Oct 3, 2018

Last Modified on:

Oct 25, 2018

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