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The Kellogg Company teamed with Japanese noodle company Super Food to introduce a line of Pringles instant noodles. The partnership consists of the debut of all-new packs of instant noodles that are flavored just like the popular potato chips. Specifically, they introduced a Sour Cream and Onion Yakisoba featuring stir-fry noodles mixed with a seasoning blend of onion, garlic, and sour cream flavors, plus an Jalapeno and Onion twist on a more traditional chicken noodle cup, garnished with flecks of potato and onion. Taking things a step further, the two brands also teamed up on two limited-edition chip flavors inspired by Super Cup's squid and chicken offerings. The items in the collaboration were made available exclusively in select supermarkets and convenience stores in Japan
Pringles
CPG
October, 3rd Quarter 2018
Super Cup
CPG
Branded Content
In-Store/Retail
Licensed Product
On Pack
Mobile
Online
Signage
Adults
Female
Male
Oct 17, 2018
Oct 17, 2018
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