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Pringles <span>and</span> Super Cup

Companies Involved:


Partnership:

Pringles and Super Cup

Description:

The Kellogg Company teamed with Japanese noodle company Super Food to introduce a line of Pringles instant noodles. The partnership consists of the debut of all-new packs of instant noodles that are flavored just like the popular potato chips. Specifically, they introduced a Sour Cream and Onion Yakisoba featuring stir-fry noodles mixed with a seasoning blend of onion, garlic, and sour cream flavors, plus an Jalapeno and Onion twist on a more traditional chicken noodle cup, garnished with flecks of potato and onion. Taking things a step further, the two brands also teamed up on two limited-edition chip flavors inspired by Super Cup's squid and chicken offerings. The items in the collaboration were made available exclusively in select supermarkets and convenience stores in Japan

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Pringles

TYPE

CPG

TIMING

October, 3rd Quarter 2018

COMPANY

PARTNER(S)

Super Cup

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product
On Pack

MEDIA ELEMENTS

Mobile
Online
Signage

TARGET

Adults
Female
Male

Website and Social Media

Created On:

Oct 17, 2018

Last Modified on:

Oct 17, 2018

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