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Kellogg's <span>and</span> Feeding America

Partnership:

Kellogg's and Feeding America

Description:

The Kellogg Company partnered with Feeding America to make it easier for people to fight hunger by donating 10 foods hungry families request most, to Feeding America food banks across the U.S. The campaign, carried out through Amazon, allowed customers to click, ship and donate non-perishable grocery items to a Feeding America location using a special Kelloggs.com/FightingHunger donation page. The promotion began on World Food Day, October 16, and ran through Giving Tuesday, on November 27. To further demonstrate the company's ongoing commitment to hunger relief, Kellogg set a goal to donate 1.5 million servings of food, to food banks around the world through employee-led meal-packing events and numerous food drives.

PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

October, 4th Quarter 2018

COMPANY

PARTNER(S)

Feeding America

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Premiums/Giveaways

MEDIA ELEMENTS

Mobile
Online

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Oct 17, 2018

Last Modified on:

Oct 3, 2022

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