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Companies Involved:


Partnership:

Kellogg's and GLAAD

Description:

Kellogg partnered with LGBTQ-media advocacy group GLAAD as an official sponsor of anti-bullying campaign #SpiritDay on Oct. 18, 2018. Kellogg's, its brands and employees all set out on "going purple," which is the color of spirit on the rainbow flag to support LGBTQ youth and stand up to bullying. The company released limited-edition "All Together" Spirit Day cereal boxes that were available at Kellogg's New York City Café. The boxes mixed together Kellogg's cereals as a nod to inclusivity, and proceeds will be donated to GLAAD. Kellogg also unveiled a video showing some of its brand mascots, including Tony the Tiger and Snap, Crackle and Pop holding written signs about bullying. Kellogg Company World Headquarters in Battle Creek, Michigan, also showcased an anti-bullying art exhibit created by local students.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

October, 4th Quarter 2018

COMPANY

PARTNER(S)

GLAAD

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
On Pack

MEDIA ELEMENTS

Online
Signage
Social Media
TV Spot

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Oct 22, 2018

Last Modified on:

Apr 2, 2019

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