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CAMP ROCK <span>and</span> Target

Companies Involved:


Partnership:

CAMP ROCK and Target

Description:

Disney Consumer Products and Target have teamed up for the television premiere of CAMP ROCK with a new line of tween merchandise. Beginning June 15, Target stores nationwide carried the largest selection of CAMP ROCK merchandise which included apparel, electronics, books, home décor and others. The majority of the products were available just in time for the back-to-school season and will continue to grow through Spring 2009.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CAMP ROCK

TYPE

Theatrical

TIMING

3rd Quarter 2008

COMPANY

PARTNER(S)

Target

CATEGORY

Retail

TARGET

Tweens

Website and Social Media

Created On:

Oct 23, 2008

Last Modified on:

Oct 23, 2008

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