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THE NUTCRACKER AND THE FOUR REALMS <span>and</span> Ziploc

Companies Involved:

Walt Disney Studios

Walt Disney Studios

Partnership:

THE NUTCRACKER AND THE FOUR REALMS and Ziploc

Description:

Walt Disney Studios partnered with Ziploc to promote the theatrical release of THE NUTCRACKER AND THE FOUR REALMS. The promotion consisted of specially designed Disney Ziploc plastic bags and containers celebrating the release of the film. As part of this holiday promotion, purchasing specially marked packages earned customers the chance to get free movie tickets to the release. Ziploc offered a free movie ticket to see the film when it opened November 2nd. Up to a nine-dollar value came fans' way when they purchased two select Ziploc brand bags and/or containers featuring Disney’s The Nutcracker and the Four Realms by December 31st. Fans visited Ziplocticket.com/Nutcracker to submit a photo of the receipt and, in return, received a movie ticket valid for up to nine dollars.

Companies Involved:

Walt Disney Studios

Walt Disney Studios

PARTNERSHIP OPPORTUNITY

THE NUTCRACKER AND THE FOUR REALMS

TYPE

Theatrical

TIMING

November, 4th Quarter 2018

COMPANY

Walt Disney Studios

PARTNER(S)

Ziploc

CATEGORY

Household

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack
Premiums/Giveaways

MEDIA ELEMENTS

Online
Signage
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Nov 1, 2018

Last Modified on:

Nov 14, 2018

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