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Macy's <span>and</span> Make-A-Wish

Partnership:

Macy's and Make-A-Wish

Description:

Macy's partnered with Make-A-Wish for the Annual Believe Campaign. Through the Believe campaign, Macy's donated $1 to Make-A-Wish for each letter sent, up to $1 million, from Nov. 2, 2018, to Dec. 24, 2018. Customers could write their letters and drop them off in stores in the red Believe letterboxes or submit them online at macys.com/believe. The letter writing process was totally free and open to everyone.

PARTNERSHIP OPPORTUNITY

Macy's

TYPE

Retail

TIMING

November, 4th Quarter 2018

COMPANY

PARTNER(S)

Make-A-Wish

CATEGORY

Non-Profit Organizations

PROMOTIONAL ELEMENTS

Premiums/Giveaways

MEDIA ELEMENTS

Email
Mobile
Online
Signage

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Nov 9, 2018

Last Modified on:

Nov 13, 2018

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