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Macy's <span>and</span> Facebook

Partnership:

Macy's and Facebook

Description:

Macy's partnered with Facebook to bring ecommerce brands in store for the holidays as part of the Market @ Macy's initiative. The Market @ Macy's was an in-store pop-up marketplace that featured rotating collections of newer and established brands. The partnership brought 150 ecommerce brands Facebook was connected with to nine high-traffic Macy's stores over the course of the 2018-2019 holiday season. Macy’s shoppers had the chance to meet businesses such as Love Your Melon that sells hats and apparel to help in the fight against pediatric cancer, or Charleston Gourmet Burger Company that started from a backyard barbeque and has expanded to reach customers in all 50 states.

PARTNERSHIP OPPORTUNITY

Macy's

TYPE

Retail

TIMING

November, 4th Quarter 2018

COMPANY

PARTNER(S)

Facebook

CATEGORY

App

PROMOTIONAL ELEMENTS

In-Store/Retail
POP Display/End Cap/Shelf-Talker

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Nov 12, 2018

Last Modified on:

Nov 13, 2018

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