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Disney Movie Rewards <span>and</span> Atom Tickets

Companies Involved:


Partnership:

Disney Movie Rewards and Atom Tickets

Description:

The Walt Disney Company teamed with Atom Tickets for an exclusive loyalty program. The partnership allowed movie fans more ways to earn points and get discounts. With the partnership, Atom customers were able to link their Disney Movie Rewards membership to their Atom Rewards account to earn points for eligible Disney movie ticket purchases. In addition, Disney Movie Rewards members periodically received special offers from Atom Tickets.

To mark the partnership along with the release of Disney’s RALPH BREAKS THE INTERNET November 21, Atom launched a promotion that allowed customers to receive 50 bonus Disney Movie Rewards points when they linked their Atom Rewards account to Disney Movie Rewards. After linking, members received 50 Disney Movie Rewards bonus points for every 2D ticket purchase, and 75 points for every premium ticket purchase, through January 3, 2019.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Disney Movie Rewards

TYPE

Theatrical

TIMING

November, 4th Quarter 2018

COMPANY

PARTNER(S)

Atom Tickets

CATEGORY

App

PROMOTIONAL ELEMENTS

Branded Content
Premiums/Giveaways
Product Bundle

MEDIA ELEMENTS

Mobile
Online
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Nov 13, 2018

Last Modified on:

Nov 14, 2018

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