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Companies Involved:


Partnership:

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2 and Purple

Description:

Walt Disney Studios partnered with Purple to promote the theatrical release of RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2. The promotion consisted of branded advertisements in which Purple urged consumers to unwreck their sleep. Characters from the film were included in the advertisements which included a TV Spot that was shared on Purple's website and across their various social media platforms. In keeping with the theme of the film, Purple also encouraged potential customers to sleep on the mattress that broke the internet.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

RALPH BREAKS THE INTERNET: WRECK-IT RALPH 2

TYPE

Theatrical

TIMING

November, 4th Quarter 2018

COMPANY

PARTNER(S)

Purple

CATEGORY

Household

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
On Pack

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media
TV Spot

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Nov 14, 2018

Last Modified on:

Nov 14, 2018

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