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Mary Poppins Returns <span>and</span> L’Oréal Paris

Companies Involved:


Partnership:

Mary Poppins Returns and L’Oréal Paris

Description:

Walt Disney Pictures partnered with L’Oréal Paris to promote the theatrical release of MARY POPPINS RETURNS. The promotion consisted of a new line of makeup as well as a themed pop-up opening in Paris’ BHV Marais store. The collection consisted of seven lipstick shades, packaged in multi-colored casing and complete with a golden outline of some of the beloved characters from the film. For hardcore Poppins fans, there was also a gift box set. The Poppins pieces were also available to buy in Italy and on Amazon.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Mary Poppins Returns

TYPE

Theatrical

TIMING

December, 4th Quarter 2018

COMPANY

PARTNER(S)

L’Oréal Paris

CATEGORY

Health & Beauty

PROMOTIONAL ELEMENTS

Branded Content
Event/Activation/Experiential
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Male

Website and Social Media

Created On:

Nov 20, 2018

Last Modified on:

Nov 20, 2018

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