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Mary Poppins Returns <span>and</span> Pandora

Companies Involved:


Partnership:

Mary Poppins Returns and Pandora

Description:

Walt Disney Pictures teamed with Pandora for a Mary Poppins Pandora collection celebrating the theatrical release of MARY POPPINS RETURNS. Three charms were made for the Mary Poppins x Pandora collaboration It included two iconic items that the character is never seen without, her bag and her umbrella. Pandora created an umbrella pendant that is hand-painted with quartz based enamel as well as a bag adorned with beautiful clear cubic zirconia gem stones. The third charm was a combination of the two — a silhouette of the nanny flying with both items in hand on Pandora's signature round charm, adorned with additional flowers.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

Mary Poppins Returns

TYPE

Theatrical

TIMING

December, 4th Quarter 2018

COMPANY

PARTNER(S)

Pandora

CATEGORY

Fashion

PROMOTIONAL ELEMENTS

Branded Content
In-Store/Retail
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Nov 20, 2018

Last Modified on:

Nov 20, 2018

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