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CARS <span>and</span> AT&T

Companies Involved:


Partnership:

CARS and AT&T

Description:

Disney and AT&T partnered to promote the theatrical release of CARS, and AT&T Yahoo High-Speed Internet. Consumers can visit www.at&t.com/cars to play the CARS ""Lightning McQueen-Race to the Finish Game"", check out high speed internet options offered by AT&T Yahoo. Consumers also had an opportunity to download CARS computer desktops and view the movie trailer. Film released June 9, 2006.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

June, 2nd Quarter 2006

COMPANY

PARTNER(S)

AT&T

CATEGORY

Communications

Website and Social Media

Created On:

May 31, 2006

Last Modified on:

Oct 1, 2018

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