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CARS <span>and</span> Energizer

Companies Involved:


Partnership:

CARS and Energizer

Description:

Disney and Energizer partnered to promote the theatrical release of CARS. Between April 14 and September 30, consumers who completed the online entry form had chance to win one of three hundred (300) prizes. One hundred grand prize winners received Fisher Price Power Wheels Lightning McQueen. One hundred first prize winners received Fisher Price Fast Talkin’ McQueen and one hundred second prize winners received Fisher Price Super Tow Mater. The promotion begab April 14, 2006 and ended September 30, 2006.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

April, 2nd Quarter 2006

COMPANY

PARTNER(S)

Energizer

CATEGORY

CPG

Website and Social Media

Created On:

May 17, 2006

Last Modified on:

Aug 28, 2018

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