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Marketing Partnerships Marketing Partnerships
Kellogg's <span>and</span> Major League Soccer

Companies Involved:


Partnership:

Kellogg's and Major League Soccer

Description:

Kellogg's partnered with Major League Soccer for a partnership running through 2020.

The partnership had Kellogg's products serving as the league's snacks. Cheez-It and Pringles were made the official snacks of Major League Soccer. The official waffle of MLS was Kellogg's Eggo.

The promotion extended to esports with Kellogg's becoming a core partner of eMLS, Major League Soccer's competitive EA Sports FIFA 19 league. Cheez-It and Pringles were the presenting partners of the eMLS Player Lounge. Cheez-It and Pringles also presented the 2019 eMLS Player Profiles which was a digital series that highlighted competitors' personal stories.

This partnership was promoted with content across digital and social media channels. It also was supported by video and content brand integration, in-stadium exposure, on-site activation at events.

Kellogg's and Major League Soccer also teamed for a sweepstakes in which fans had the chance to win a trip for two to the 2019 MLS All-Star Week in Orlando. In addition that that top prize, several other prizes were offered through the sweepstakes.

Companies Involved:

Kellogg Company

Kellogg Company


PARTNERSHIP OPPORTUNITY

Kellogg's

TYPE

CPG

TIMING

February, 1st Quarter 2019

COMPANY

PARTNER(S)

Major League Soccer

CATEGORY

Sports

PROMOTIONAL ELEMENTS

Branded Content
Contest/Sweepstakes
Event/Activation/Experiential
Licensed Product

MEDIA ELEMENTS

Mobile
Online
Signage
Social Media

TARGET

Adults
Family
Female
Male
Teens
Tweens

Website and Social Media

Created On:

Feb 13, 2019

Last Modified on:

Feb 21, 2019

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