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CARS <span>and</span> Yoplait

Companies Involved:


Partnership:

CARS and Yoplait

Description:

Disney and Go-GURT teamed up to promote the theatrical release of CARS. Specially marked packages of Go-GURT Yogurt, Yoplait, and Smoothie 4-Packs were themed to the film. Coupons were available to save $0.75 off the purchase of these packages.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

June, 2nd Quarter 2006

COMPANY

PARTNER(S)

Yoplait

CATEGORY

CPG

Website and Social Media

Created On:

Nov 14, 2006

Last Modified on:

Nov 14, 2006

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