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CARS <span>and</span> Goodyear Tires

Companies Involved:


Partnership:

CARS and Goodyear Tires

Description:

Disney, Pixar, and Goodyear Tires partnered to promote the theatrical release of CARS. Goodyear hosted the "Calling all Cars Tire Sale". Consumer''s recieved a limited-edition CARS original soundtrack and up to a $100 Goodyear Cash Card with the purchase of four selected Goodyear tires. Offer began May 21, 2006, and ended June 17, 2006. Offer was available at particiating Goodyear retailers.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

June, 2nd Quarter 2006

COMPANY

PARTNER(S)

Goodyear Tires

CATEGORY

Automotive

Website and Social Media

Created On:

May 31, 2006

Last Modified on:

Nov 10, 2006

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