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CARS <span>and</span> Keebler

Companies Involved:


Partnership:

CARS and Keebler

Description:

Disney and Keebler partnered to promote the theatrical release of CARS. Specially marked packages of Chips Deluxe Rainbow Cookies, E.L. Fudge Double Stuffed, and Deluxe Grahams featured trivia questions from CARS and allowed consumers to mail away for a "No Parking" street sign featuring film''s characters.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

June, 2nd Quarter 2006

COMPANY

PARTNER(S)

Keebler

CATEGORY

CPG

Website and Social Media

Created On:

Nov 14, 2006

Last Modified on:

Nov 14, 2006

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