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Kellog's and Disney partnered to promote the theatrical release of CARS. On specially-marked packages of Froot Loops, consumers were invited to receive one of two designed personalized license plate with stickers included. The mail in offer required either five CARS tokens (one attatched to the back of each box) or one token with $2.99 shipping and handling and the official order form. The offer lasted until June 30, 2007 or until supplies lasted.
CARS
Theatrical
June, 2nd Quarter 2006
Kellogg's
CPG
Apr 14, 2006
Nov 10, 2006
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