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Marketing Partnerships Marketing Partnerships
CARS <span>and</span> Kellogg's

Companies Involved:


Partnership:

CARS and Kellogg's

Description:

Kellog's and Disney partnered to promote the theatrical release of CARS. On specially-marked packages of Froot Loops, consumers were invited to receive one of two designed personalized license plate with stickers included. The mail in offer required either five CARS tokens (one attatched to the back of each box) or one token with $2.99 shipping and handling and the official order form. The offer lasted until June 30, 2007 or until supplies lasted.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

November, 4th Quarter 2006

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

Website and Social Media

Created On:

Nov 14, 2006

Last Modified on:

Nov 14, 2006

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