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CARS <span>and</span> Kellogg's

Companies Involved:


Partnership:

CARS and Kellogg's

Description:

Disney and Kellogg's teamed up to promote the theatrical release CARS. Sweepstakes ended on June 30, 2007. Contestants participated by sending in two UPC’s and $3.99 by mail. Contestants then received a CARS RC Racer Pen.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

June, 1st Quarter 2007

COMPANY

PARTNER(S)

Kellogg's

CATEGORY

CPG

PROMOTIONAL ELEMENTS

Contest/Sweepstakes

MEDIA ELEMENTS

Other

FRANCHISE

Cars

Website and Social Media

Created On:

Feb 7, 2008

Last Modified on:

Nov 24, 2015

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