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CARS <span>and</span> Oral-B

Companies Involved:


Partnership:

CARS and Oral-B

Description:

Disney Pictures and Oral-B partnered to promote the theatrical release of CARS with CARS-themed tootbrushes. In select magazine inserts Oral-B offered $1 off coupon for consumers with the purchase 2 Oral-B stages manual toothbrushes, toothpastes or kids flossers, or on one Stages Power Toothbrush. Oral-B also offered a coupon $1 off coupon when consumers purchas 2 Oral-B Indicator, Advantage, Advantage Plus, or Sensitive Advantage. Offer ended June 30, 2006.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

June, 2nd Quarter 2006

COMPANY

PARTNER(S)

Oral-B

CATEGORY

Health & Beauty

Website and Social Media

Created On:

Jun 19, 2006

Last Modified on:

Sep 5, 2006

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