.
CARS <span>and</span> State Farm Insurance

Companies Involved:


Partnership:

CARS and State Farm Insurance

Description:

Disney and State Farm Insurance partnered to promote the theatrical release of CARS. Fans entered the "Countdown to Cars Giveaway" online at the official CARS website and had to be at least 18 years old. Twenty-five lucky winners received a 2007 Ford Mustang V6 Coupe Deluxe from State Farm Insurance. The promotion was supported by State Farm commercials starring some of the characters from the movie will hit airwaves during the week of May 22. State Farm also sponsored a road trip to various cities which featured actual cars made up to look like ones from the movie. The sweepstakes began on April 3, 2006 and ended June 19, 2006.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS

TYPE

Theatrical

TIMING

July, 3rd Quarter 2006

COMPANY

PARTNER(S)

State Farm Insurance

CATEGORY

Financial & Insurance

Website and Social Media

Created On:

Jun 16, 2008

Last Modified on:

Jun 16, 2008

You have used of 5 free views remaining for the week...

...please or create a free profile to see more.

Marketing Partnerships is powered by


LA Office

Copyright © 2023 The L.A. Office. Other trademarks, copyrights, logos and artwork are the property of the applicable owners.