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CARS 2 <span>and</span> Band-Aid

Companies Involved:


Partnership:

CARS 2 and Band-Aid

Description:

Disney-Pixar teamed up with Band-Aid to promote the theatrical release of CARS 2. The partnership featured new Band-Aid Brand Adhesive Bandages decorated with characters from CARS 2.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS 2

TYPE

Theatrical

TIMING

June, 2nd Quarter 2011

COMPANY

PARTNER(S)

Band-Aid

CATEGORY

Health & Beauty

TARGET

Kids (6-11)
Male
Tweens

Website and Social Media

Created On:

Jul 5, 2011

Last Modified on:

Dec 18, 2018

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