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Companies Involved:


Partnership:

CARS 2 and State Farm Insurance

Description:

Disney-Pixar teamed up with State Farm to promote the upcoming theatrical release of Pixar`s CARS 2. The Agents On a Mission Sweepstakes officially started on April 22, 2011 and ran new missions monthly. Contestants who visited www.disney.go.com/agents were asked to collect codes through the website and enter the code in for a chance to win one of the grand prizes, which included a Cadillac. This promotion also included a national TV spot that ran in March, 2011.

Companies Involved:

Walt Disney Studios

Walt Disney Studios


PARTNERSHIP OPPORTUNITY

CARS 2

TYPE

Theatrical

TIMING

June, 2nd Quarter 2011

COMPANY

PARTNER(S)

State Farm Insurance

CATEGORY

Financial & Insurance

TARGET

Adults
Adults 35-44
Adults 45-54
Family
Female
Kids (6-11)
Male

Website and Social Media

Created On:

Jun 1, 2011

Last Modified on:

Dec 18, 2018

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