Partnership:

VMA's and Doritos

Description:

Doritos partnered with VMA's and rapper Offset of the chart-topping Migos to feature exclusive content to kickstart the Triangle Tracker program on August 28, 2022.

During the 2022 VMA's, fans were on the lookout for a few special triangles each time the Extended Play Stage (presented by Doritos) appeared. Once they scanned the triangles, fans could unlock a chance to win tickets to the 2023 VMAs. 

The partnership was part of Doritos' larger Triangle Tracker campaign, which included a nationwide hunt where any triangle could be unlocked on Snapchat and TikTok to unlock exclusive experiences and rewards.

Partnership Opportunity:
VMA's/Live Entertainment
Partner/Category:
Doritos /CPG
Timing:
August 3rd Quarter 2022
Target:
Male
Female
Family
Adults
Promotional Elements:
Contest / Sweepstakes
Event / Activation / Experiential
In-Store / Retail
Licensed Product
Media Elements:
In-Game / In-App Integration
Mobile
Online
Social Media
Created On:
2022-08-26
Last Modified on:
2022-08-30
Companies Involved
Tuck

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