Partnership:

WALK HARD: THE DEWEY COX STORY and Break.com

Description:
Break.com teamed up with Sony Pictures and Gibson Guitars for the theatrical release of WALK HARD with the "Rock like Cox" contest. Participants created their own music video using the film's theme song, and the finalists' videos were posted online for public voting. Grand prize was a Gibson J200. Contest ran from 11/08/07-11/30/07.
Partnership Opportunity:
WALK HARD: THE DEWEY COX STORY/Theatrical
Company:
Sony Pictures Entertainment
Partner/Category:
Break.com /Online
Timing:
November 4th Quarter 2007
Target:
Adults
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2007-11-27
Companies Involved
Sony Pictures Entertainment
Tuck

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