Partnership:

WALL-E and BP

Description:
Disney*Pixar and BP teamed up for the theatrical release of WALL-E. The marketing campaign included a massive Wall-E installation, co-branded billboard which read: “The Future is Here”, as well as addtional WALL-E merchandise sold in participating BP gas stations.
Partnership Opportunity:
WALL-E/Theatrical
Company:
The Walt Disney Studios
Partner/Category:
BP /Automotive
Timing:
June 2nd Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-10-16
Companies Involved
Tuck

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