Partnership:

WALL-E and Electrolux Home Products

Description:
Walt Disney Studios Home Entertainment and Electrolux Home Care Products teamed up to promote WALL*E with the "Eureka/Disney Pixar WALL*E Out of This World Sweepstakes." Consumers entered online at http://eureka.com/walle. Winners were chosen by a random drawing. One Grand Prize winner received a 3-day trip for 4 to Emeryville, CA to visit Pixar Studios. Four First Prize winners received $500 for cleaning services, redeemable for cash. Twelve Second Prize winners received a Eureka Capture vacuum. Twenty-five Third Prize winners received a copy of WALL*E on DVD. The sweepstakes lasted from October 15, 2008 through January 15, 2009.
Partnership Opportunity:
WALL-E/Home Entertainment
Company:
The Walt Disney Studios
Partner/Category:
Electrolux Home Products /Household
Timing:
4th Quarter 2008
Target:
Family
Promotional Elements:
Media Elements:
Created On:
2020-11-30
Last Modified on:
2008-11-05
Companies Involved
Tuck

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