Partnership:

Walmart and Ibotta

Description:

Walmart collaborated with Ibotta, the cash-back rewards app, on a Thanksgiving promotion that gave families the chance at a free Thanksgiving meal.

Walmart worked with Ibotta on the promotion to gift millions of families access to a "Free Thanksgiving Dinner" program that also included participation from Campbell Soup and Coca-Cola. The program through Ibotta provided families 100% cash-back at Walmart on enough food to feed a family of five during the Thanksgiving holiday season.

Partnership Opportunity:
Walmart/Retail
Partner/Category:
Ibotta /Financial & Insurance
Timing:
November 4th Quarter 2020
Target:
Male
Female
Teens
Adults
Promotional Elements:
Branded Content
Premiums / Giveaways
In-Store / Retail
Media Elements:
Mobile
Online
Product Giveaways
Created On:
2020-11-30
Last Modified on:
2020-11-09
Companies Involved
Tuck

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