In July 2021, Applebee’s partnered with Disney to help Applebee’s guests “Get a FREE ticket to Disney’s Jungle Cruise with every $25 spent at Applebee’s” (Maximum of 4 tickets. Movie ticket value up to $15).  During the same time, we also toasted summertime with two new Mucho margaritas featuring Jungle Cruise’s star Dwayne “The Rock” Johnson’s recently launched ultra-premium Teremana Blanco Tequila! 

Results

• More than 228K free Jungle Cruise movie tickets were distributed to guests
• The promotion had the highest guest satisfaction of any promotion since 2019
• Applebee’s outperformed the rest of the Casual Dining Segment in Comp Sales +8.7 percentage points (+2.3 percentage points higher than the prior 6 weeks)
• Applebee’s was the first and largest national chain to add Teremana to the menu and activate it year-round.  Applebee’s now sells more Teremana than the next 10 chain restaurant concepts combined.